ZEROBARRACENTO

ZEROBARRACCENTO means 0/100: zero waste, less pollution, and reduced emissions. A genderless and 100% transparent brand, ZEROBARRACENTO was founded in January 2020 by Camilla Carrara. Independent from seasonal trends and free of restrictions imposed by age or gender, Camilla wanted to give life to a product that can accompany anyone who chooses it throughout the different phases of their life. ZEROBARRACENTO does not judge but welcomes; does not exclude but includes; does not waste but enhances. The brand is founded on the idea of creating pieces that last and that can be handed down for generations. It redefines the production processes and choices that contribute to the creation of a collection since each element is designed to achieve zero waste. Made in Italy represents being able to trace every step of production, collaborating with excellent suppliers and remaining open to innovation.